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News and Ideas

News and Ideas

We love to learn. And we love to share what we learn.

At Rational, our antennas are always up. Our team is constantly hungry for insights that drive exceptional work.

News, trends, and perspectives are the fuel that keep us moving forward in this ever-changing industry.

But we don’t just consume information, we also use it to fuel our own thought leadership.

Here’s a mix of what we’re reading, what we’re thinking, and what we’re driving in the marketplace.

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February 22, 2017

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The Art of Storyboarding

Good storyboards can bridge the gap between concept and execution. Great film directors often..

August 15, 2016

Idea

Creating successful stories—three lessons from film producers

Last week, our Executive Producer Basil Shadid and Producer Jacob Leander attended the Producer’s..

June 15, 2016

Idea

The Power of Episodic Storytelling in Video: Key Takeaways from Seattle Interactive

This month, I spoke at the Seattle Interactive Conference (SIC), a conference that connects leading..

December 02, 2015

Idea

Going “Viral”: What It Takes To Be the Next Internet Video Sensation

In January, I was asked to participate on a panel at the Consumer Electronics Show (CES) in Las..

February 05, 2015