News and Ideas

News and Ideas

We love to learn. And we love to share what we learn.

At Rational, our antennas are always up. Our team is constantly hungry for insights that drive exceptional work.

News, trends, and perspectives are the fuel that keep us moving forward in this ever-changing industry.

But we don’t just consume information, we also use it to fuel our own thought leadership.

Here’s a mix of what we’re reading, what we’re thinking, and what we’re driving in the marketplace.