Content Marketing’s Rise to Reclaim the Marketing Throne

At Rational, we love Game of Thrones. We’re such huge fans that we might as well be citizens of Westeros: some of us are Starks, some are Lannisters, and a few of us are Targaryens. So when we decided to write about the importance and rise of content marketing, it… Read more »

5 Video Trends To Watch For In 2015

Online video is continuing to evolve in big ways. This year was no exception. According to industry data, online video penetration continues to grow. The number of online video viewers in the United States alone will amount to 203.8 million users in 2015, which is up from 186 million in… Read more »

Our Favorite Sites For FREE Stock Photos

We’ve all been there. The search for the perfect stock photo that not only fits your concept, but also fits your budget. The search can be exhausting and overwhelming. Bad user interfaces, funky filters and the same images that appear over and over again. To help ease the pain, we’ve… Read more »

The Creative Debate: Can Digital Agencies Do It All?

Is it possible for an agency to be creative AND be an expert in digital? Media Bistro recently interviewed our founding principal, Selina Petosa, and asked several questions about how digital agencies respond to the criticism that they “don’t do any ‘real’ creative work.” We definitely have a strong point… Read more »

What Brands Need to Know About the New “Anti-Facebook”

If you have read any social or tech news this last week, you have likely heard about Ello, the site coined as the “anti-Facebook” social network. AdWeek reported late last week that the invitation-only site is getting 45,000 requests to join HOURLY. What is it that is so alluring? Ello… Read more »

5 Tips to Engage Social Influencers

Many marketers are familiar with the concept of influencer marketing. With a tweet or post, an influencer can help you boost the reach of your content drastically. From building relationships with the right influencers to making sure you are developing engaging content, there are a lot of nuances that can… Read more »

What’s Your 404?

As web designers and developers, we can’t always control the cause of 404 error pages (spelling mistakes, broken links and user errors happen). However, we can make sure the page is entertaining and worth the inconvenience for whoever comes across it. Some of the best brand error pages we have… Read more »

Twitter Tricks That Will Blow Your Mind

When it comes to using Twitter, there are simple tricks that can help you get the most out of your daily interactions and posts. We’ve collected our favorites below. Explore the power of search Twitter has all kind of tricks when it comes to getting the search results you need…. Read more »

8 Viral Principles We Should Borrow From the #IceBucketChallenge

Viral has gone from a mystery to a science and an art in a few short years. As marketers and content creators, we are always reading up and discovering the formula for “the next big thing.” That’s why it’s no surprise that the ALS #IceBucketChallenge has garnered so much attention…. Read more »