News and Ideas

News and Ideas

We love to learn. And we love to share what we learn.

At Rational, our antennas are always up. Our team is constantly hungry for insights that drive exceptional work.

News, trends, and perspectives are the fuel that keep us moving forward in this ever-changing industry.

But we don’t just consume information, we also use it to fuel our own thought leadership.

Here’s a mix of what we’re reading, what we’re thinking, and what we’re driving in the marketplace.

Featured Campaign

Social Customer Care Field Guide

February 22, 2017

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How Nike is Beating Brands ... at Twitter Customer Care

February 21, 2017

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Tech Moves: PayScale promotes VPs; and more

February 21, 2017

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McLellan: The evolution of customer service

December 09, 2016

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Do you need a digital brand manager?

October 13, 2016

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Six Ways To Avoid Social Media Customer Service Failure

October 08, 2016

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Social Customer Care Best Practices

Let's get a @handle of the new era of customer service.

September 15, 2016

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Study: Retailers get a failing grade with social customer care

September 15, 2016

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... I'm Not The #GirlBoss, I'm The #Boss

September 06, 2016

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The Art of Storyboarding

Good storyboards can bridge the gap between concept and execution. Great film directors often..

August 15, 2016

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4 Simple steps to creating an actionable data strategy.

There’s a sea of information depicting how the power of “big data” (I shudder as I write that..

August 10, 2016

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Social 101: tips and tricks for a better strategy

Social media is a everywhere. Almost everyone uses it. From trendy foodies posting photos of their..

August 08, 2016

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Float like a butterfly, sting like a SME

A project manager doesn’t stop at timelines and budgets—it’s a role that relies on communication..

August 03, 2016

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Don’t let character count limit character

Looking back, we can all admit that 2016 has been a year for the books. A reality television star..

July 20, 2016

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How to innovate like Spiderman

Humans are natural innovators. We move, we evolve, and we search for what’s next—it’s just in our..

July 13, 2016

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Oxford comma cagefight: best practices for navigating grammar's great debate

The Oxford comma. This little mark’s history is punctuated by hot debates, strong opinions, and..

July 06, 2016

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Minimum Viable Concept

In software development (or really any product development), the goal is to get to a minimum viable..

June 29, 2016

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Six Strategies To Build The Modern Agency

June 29, 2016

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Why care about Social Customer Care?

In 2015, the total world population was 7.3 billion. The internet had 3.17 billion users, 2.3..

June 24, 2016

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Creating successful stories—three lessons from film producers

Last week, our Executive Producer Basil Shadid and Producer Jacob Leander attended the Producer’s..

June 15, 2016

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Culture matters

Rational was founded in 2009. And, over the last 7 years, we’ve grown to a company of over 170..

June 08, 2016

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... How to Short-Circuit the Female "Perfection" Wiring

June 05, 2016

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Best practices for a better content marketing strategy

Digital marketing is in constant flux. New trends emerge, new channels are introduced, and new best..

June 03, 2016

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It’s not all about click-through rate

Okay, marketers: are you ready for this? Last year, our industry spent more than $42.5 billion on..

May 25, 2016

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... Artistry of Ballet and the Dance of Business

May 11, 2016

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Why Human Behavior Is At The Center of Every Successful Advertising Campaign

April 11, 2016

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PBSJ Top Advertising Agencies

April 08, 2016

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The Agency Renaissance ...

March 07, 2016

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How brands should make mobile strategy and platform choices

March 03, 2016

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Some Clarity vis-à-vis Native Advertising And Content

February 01, 2016

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Native Advertising: A future for journalists?

December 05, 2015

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The Power of Episodic Storytelling in Video: Key Takeaways from Seattle Interactive

This month, I spoke at the Seattle Interactive Conference (SIC), a conference that connects leading..

December 02, 2015

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Rational Ranks No. 14 on Entrepreneur’s Top Company Cultures List—Key Learnings for Creating a Stellar Company Culture

We are thrilled to share that Rational was just ranked No. 14 nationally on Entrepreneur’s Best..

November 10, 2015

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Here Are the 10 Fastest-Growing Women-Led Companies in Seattle

November 09, 2015

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The 25 Best Medium-Sized Company Cultures in 2015

November 04, 2015

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CMO.com Wants To Know: Is There Such Thing As Bad Data?

September 25, 2015

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How brands can add consumer value to wearables

August 03, 2015

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... The digital revolution is driving greater gender equality

March 27, 2015

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Buzzfeed Pulls an Else: Brands Must Pay Up or Be Frozen

March 09, 2015

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Going “Viral”: What It Takes To Be the Next Internet Video Sensation

In January, I was asked to participate on a panel at the Consumer Electronics Show (CES) in Las..

February 05, 2015

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Why Native Advertising Won't Overtake Traditional Ads -- Yet

January 28, 2015

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... Why Entrepreneurship Is Better Than 'Leaning In'

November 06, 2014

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Rational Interactive Grows With Substance

October 21, 2014

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Rational Interaction aims to go beyond ads

October 10, 2014

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... Gender Imbalance and the Future of Digital

September 25, 2014