Social Customer Care Best Practices
September 15, 2016
Social Customer Care Best Practices
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September 15, 2016

Social Customer Care Best Practices

Let's get a @handle of the new era of customer service.

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August 30, 2016

All aboard the crazy train

Let me be honest – everyone asks me why I have such a crazy job. As a project manager at a creative agency, I juggle a wide variety of creative and technical projects, programs, and campaigns. Of the dozen-plus projects running concurrently, my clients are all unique, the size of scope and[...]

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August 15, 2016

The Art of Storyboarding

Good storyboards can bridge the gap between concept and execution.

Great film directors often comment about the ability to picture an entire movie in their head before it’s captured on camera. To ensure continuity of vision, these directors often employ a storyboard artist to draw those images[...]

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August 10, 2016

4 Simple steps to creating an actionable data strategy.

There’s a sea of information depicting how the power of “big data” (I shudder as I write that buzzword) is revolutionizing the world of marketing, customer experience, and your business. But don’t worry—this isn’t just another data article.

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August 08, 2016

Social 101: tips and tricks for a better strategy

Social media is a everywhere. Almost everyone uses it. From trendy foodies posting photos of their lunch, to eager business development execs sharing wins on LinkedIn. Everybody has a reason for engaging. But, when it comes to brands, “reason” just isn’t enough.

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August 03, 2016

Float like a butterfly, sting like a SME

A project manager doesn’t stop at timelines and budgets—it’s a role that relies on communication and detail.  On a daily basis my team looks to me for guidance on details of the project scope, client needs, and movement through deliverables. 

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July 20, 2016

Don’t let character count limit character

Looking back, we can all admit that 2016 has been a year for the books. A reality television star is now a Presidential nominee, Leo finally won his Oscar, Beyonce showed us how to get in Formation, and Twitter is turning the big 1-0.

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July 13, 2016

How to innovate like Spiderman

Humans are natural innovators. We move, we evolve, and we search for what’s next—it’s just in our DNA. Great minds, armed with the right tools, are creating new advancements and technologies almost every day. It’s a modern world with a constant churn of exciting innovation. 

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July 06, 2016

Oxford comma cagefight: best practices for navigating grammar's great debate

The Oxford comma. This little mark’s history is punctuated by hot debates, strong opinions, and spilled red ink in defense of both sides. Yet style manuals—and clients—still don’t agree. So what’s a copywriter to do?

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June 29, 2016

Minimum Viable Concept

In software development (or really any product development), the goal is to get to a minimum viable product as quickly as possible. A Minimum Viable Product (MVP) is a version of a new product that allows a team to collect the maximum amount of learning about customers with the least effort.

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